TerraCycle is working with several #1 in their category brands and national retailers in developing a platform that will commercialize durable, refillable packaging for the world’s most iconic brands. Packaging would no longer be disposed (recycled, landfilled or incinerated) after one use and instead will go around and round with a goal of over 100 cycles before the package needs to be recycled back into itself.

Consider this program as the beginning of the end of disposability, while increasing convenience and delight for consumers with the famous brands they know and trust without charging a substantial premium. The platform is currently under development, already boasting founding clients PepsiCo, Proctor & Gamble and Nestle, currently scheduled to be launched to the public in 2019.

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